Make Networking Work for YOU — Strategic Tips for Women Entrepreneurs

Networking isn’t just about exchanging business cards or sitting through introductions on Zoom. When it’s done with intention, it becomes one of the most powerful tools a woman entrepreneur can have — opening doors to new clients, collaborators, mentors, and even funding opportunities. As we close out the year and look ahead to 2026, this is the perfect time to sharpen your networking strategy so it truly works for you.

Start With Clarity: Know What You Need

Before you attend an event or reach out to someone new, take a quiet moment to identify what you want:

• Are you looking for potential customers?
• Do you want a mentor in your industry?
• Are you hoping to learn from someone who has scaled a business similar to yours?
• Do you want to expand into new markets, like government contracting or e-commerce?

Being clear about your goals helps you show up with confidence — and helps others connect you with the right people.

Lead With Value

One of the best networking secrets is simple: offer value first.
This can be as small as:

• Sharing a helpful resource
• Introducing two people who might benefit from knowing one another
• Supporting a colleague’s social media post
• Offering a quick insight that comes naturally to you

When women lift women, everyone rises. Approaching networking with a spirit of generosity positions you as someone worth knowing.

Tell Your Story Clearly

Every woman entrepreneur has a powerful story — and people remember stories more than job titles.

Craft a short, compelling introduction that highlights:

• What your business does
• Who you help
• What makes your work meaningful

A strong, authentic story isn’t “selling;” it’s welcoming people into your mission. Keep it engaging, warm, and true to who you are.

Choose the Right Rooms

Great networking happens in the right rooms — and “rooms” today can be virtual, hybrid, or in-person. Look for:

• Women-focused business communities
• Professional groups tied to your industry
• SBA resource partner events
• Local chambers of commerce
• Pitch competitions and vendor days
• Certification workshops (WOSB, WBE, MBE)
• Online entrepreneurial communities

Don’t spread yourself too thin. Choose the spaces that support your goals in this season of your business.

Make Meaningful Follow-Ups

A connection is only the beginning. True networking happens after the event.

Try these follow-up ideas:

• Send a brief thank-you or “nice to meet you” email within 48 hours
• Mention something specific you talked about
• Share a link or resource that aligns with their needs
• Suggest a short virtual coffee chat or follow-up call

Consistency in follow-up is what turns contacts into collaborators and supporters.

Create a Simple Networking Routine

Instead of waiting for big events, consider adding a weekly routine:

• Reach out to one new person
• Reconnect with one old contact
• Support one woman-owned business online
• Attend one workshop or virtual networking session
• Share one valuable insight with someone who needs it

These small steps create momentum — and momentum compounds.

Tap Into Your Local Ecosystem

Here on the Eastern Shore, women entrepreneurs have a rich ecosystem of support through:

• Maryland Capital Enterprises
• The Women’s Business Center
• Salisbury Area Chamber of Commerce
• Local business pitch events and meetups
• SU Perdue School of Business connections

Use these networks. They exist to help you grow.

Show Up as Your Whole Self

The best networking happens when you’re relaxed, authentic, and open. You don’t need to impress anyone. You just need to be present, curious, and willing to make meaningful connections.

Women often excel at relationship-building — but we sometimes forget to leverage that strength for our own business growth. This year, give yourself permission to show up fully and intentionally. Your network is one of your greatest assets.