1:00 pm – 3:00 pm

Guest Speakers: Tim Sherman: Business Consultant, SBDC & Sophia Smecker: Independent Marketing Consultant    

Learn the basic elements of a business plan and how to structure writing an effective plan to maximize your loan potential!

Whether you have an existing plan already and need to make adjustments or are looking to start fresh, we can offer tips for organizing your business model for the changing world in the midst of a pandemic.

• In what ways is marketing different from sales?
• How can you get the most bang for your marketing dollar?
• What forms of marketing should you consider?
• How much of your budget should be allocated for marketing?

These and many more questions will be discussed for your marketing plan.